រៀនផ្ទាល់តាម Online ៖ Business Strategy (យុទ្ធសាស្ត្រអាជីវកម្ម) 👉 រៀនតែ ១ ថ្ងៃ វគ្គថ្មីចូលរៀនថ្ងៃអង្គារទី 16/06/2026 ពីម៉ោង 8 AM to 12 PM និង 1:30 PM to 5:30 PM

រៀនផ្ទាល់តាម Online ៖ Business Strategy (យុទ្ធសាស្ត្រអាជីវកម្ម) 👉 រៀនតែ ១ ថ្ងៃ វគ្គថ្មីចូលរៀនថ្ងៃអង្គារទី 16/06/2026 ពីម៉ោង 8 AM to 12 PM និង 1:30 PM to 5:30 PM

Original price was: $198.Current price is: $99.

វគ្គនេះបណ្តុះបណ្តាលដោយផ្ទាល់ពី លោក យ៉ាន់ ណាង (Yan Nang) ជាអ្នកមានបទពិសោធន៍ការងារជាង ១៥ ឆ្នាំនិងបានបញ្ចប់ ACCA​ (អ្នកដែលអាចប្រលងជាប់ ៤ មុខវិជ្ជាក្នុងពេលតែម្តងលំដាប់ផុតលេខ), MBA/BBA (សិស្សពូកែ) ,Tax Agent (លំដាប់ពិន្ទុខ្ពស់)​

ក្រុមហ៊ុន Phnom Penh HR នឹងធ្វើការបណ្តុះបណ្តាលទាក់ទងនឹង Business Strategy ទាំងទ្រឹស្តីនិងការអនុវត្តជាក់ស្តែងតាមរយៈ Online ចំនុចសំខាន់ៗដែលត្រូវសិក្សារួមមាន៖

I. Stakeholder Analysis

1. Mendelow’s Matrix

A tool used to analyze stakeholders based on:

  • Power = ability to influence the business
  • Interest = level of concern about business activities

Four Groups

Group Characteristics Strategy
High Power + High Interest Key players Manage closely
High Power + Low Interest Powerful but less involved Keep satisfied
Low Power + High Interest Interested but weak influence Keep informed
Low Power + Low Interest Minimal influence Monitor only

Example

Government regulators = high power
Small customers = low power

2. Mission

A mission explains:

  • Why the business exists
  • Main purpose
  • Core values
  • What it provides

Good Mission Characteristics

  • Clear
  • Realistic
  • Inspiring
  • Customer-focused

Example

“To provide affordable and high-quality education services.”

II. Strategic Analysis

1. Critical Success Factors (CSFs) and Core Competences

Critical Success Factors

Key areas a company must perform well in to succeed.

Examples:

  • Fast delivery
  • Low cost
  • Product quality
  • Customer service

Core Competences

Unique strengths difficult for competitors to copy.

Examples:

  • Strong brand
  • Advanced technology
  • Skilled employees

Difference

CSFs Core Competences
Industry requirements Company unique strengths
Needed to survive Creates competitive advantage

2. PESTEL Analysis

Analyzes external environment.

Factor Meaning
Political Government policy, tax
Economic Inflation, interest rates
Social Population trends
Technological Innovation
Environmental Climate issues
Legal Laws and regulations

Example

New environmental laws may increase production costs.

3. Porter’s Diamond

Explains why some countries are competitive in certain industries.

Four Factors

Factor Meaning
Factor conditions Skilled labor, infrastructure
Demand conditions Strong local demand
Related industries Supporting suppliers
Firm strategy/rivalry Strong local competition

Example

Japan is strong in automobile manufacturing.

4. Porter’s Five Forces Model

Analyzes industry competition.

Five Forces

Force High Force Means
Rivalry among competitors Strong competition
Threat of new entrants Easy to enter market
Threat of substitutes Alternative products exist
Bargaining power of suppliers Suppliers control prices
Bargaining power of buyers Customers influence prices

Purpose

Helps determine profitability and market attractiveness.

5. Product Lifecycle Analysis

Products move through stages:

Introduction → Growth → Maturity → Decline
Stages
Stage Characteristics
Introduction Low sales, high promotion
Growth Rapid sales increase
Maturity Stable sales, strong competition
Decline Falling demand

Example

DVD players are in decline stage.

6. Porter’s Value Chain

Analyzes activities creating customer value.

Primary Activities

  • Inbound logistics
  • Operations
  • Outbound logistics
  • Marketing & sales
  • Service

Support Activities

  • HR management
  • Technology
  • Procurement
  • Infrastructure

Purpose

Find areas to reduce cost or improve value.

7. SWOT Analysis

Internal External
Strengths Opportunities
Weaknesses Threats

Example

| Strength | Strong brand |
| Weakness | High costs |
| Opportunity | Growing market |
| Threat | New competitors |

Purpose

Combines internal and external analysis.

III. Strategic Choice

1. Ansoff’s Matrix

Shows growth strategies.

Existing/New Products vs Existing/New Markets

Strategy Meaning
Market penetration Existing products + existing markets
Product development New products + existing markets
Market development Existing products + new markets
Diversification New products + new markets

Risk

Diversification = highest risk.

2. Competitive Strategy

How a company competes.

Porter’s Generic Strategies

Strategy Focus
Cost leadership Lowest cost
Differentiation Unique product
Focus strategy Niche market

Example

Luxury brands use differentiation.

3. Joint Development Strategies

Businesses cooperate together.

Types

Strategy Meaning
Joint venture Create new shared business
Strategic alliance Cooperate without new company
Licensing Allow others to use brand/technology
Franchising Sell business model

Advantages

  • Shared risk
  • Access new markets
  • Share expertise

4. BCG Growth Share Matrix

Classifies products/business units.

Category Characteristics
Stars High growth, high market share
Cash cows Low growth, high market share
Question marks High growth, low market share
Dogs Low growth, low market share

Purpose

Helps allocate resources.

IV. Strategy into Action

1. Business Process Change

Improving business operations.

Types

  • Automation
  • Reengineering
  • Continuous improvement

Objective

Increase efficiency and reduce cost.

2. Corporate Parenting

How head office manages subsidiaries.

Parenting Styles

Style Meaning
Synergistic Adds value to subsidiaries
Financial control Focus on financial performance
Portfolio manager Treats subsidiaries as investments

3. e-Business

Using internet technology for business activities.

Examples

  • Online shopping
  • Digital payments
  • Cloud systems

Benefits

  • Lower costs
  • Global reach
  • Faster communication

Risks

  • Cybersecurity
  • Technology failure

4. Emergent Strategies

Strategies that develop naturally over time instead of formal planning.

Characteristics

  • Flexible
  • Adaptive
  • Reaction to changes

Example

A restaurant starts delivery service after customer demand increases.

5. Managing Strategic Change

Managing organizational change successfully.

Common Models

Lewin’s model:

    1. Unfreeze
    2. Change
    3. Refreeze

Causes of Resistance

  • Fear
  • Uncertainty
  • Loss of power

Solutions

  • Communication
  • Training
  • Participation

6. Marketing

Process of satisfying customer needs profitably.

Marketing Mix — 4Ps

P Meaning
Product What is sold
Price Selling price
Place Distribution
Promotion Advertising

Modern Extensions

7Ps add:

  • People
  • Process
  • Physical evidence

V. Examples and Questions

Note:

  “We retain the right to add or remove insignificant parts of the training content, provided such changes do not affect the overall learning outcomes.”

Original price was: $198.Current price is: $99.ចុច ចុះឈ្មោះរៀន

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